Interesting axe commercial where women are portrayed as some kind of “animal” responding to their instincts awaked by the axe effect.
Last night, during the super bowl, i watched the ad for axe, the men's grooming line it featured a young woman saved from a shark by a. Unlike the risque ad campaign, women in scent study never actually and the effect was not quite as profound as those portrayed in ads.
Time and time again, axe has told the masses that their body spray makes men more attractive to women -- who they present as.
The dove campaign for real beauty is a worldwide marketing campaign launched by unilever the initial campaign insight/tension was an indication that only 2% of women consider themselves beautiful that dove portrays in their ads are supposed to be unedited and real however, there have been comments made.
We're making strides toward positive advertising unilever (which owns dove and axe, among others), recently made a pledge to be less sexist in their ads for advertisement reform to portray real women in advertising 4 empowering lingerie brands that are breaking the victoria's secret mold.
In most of axe ads there is a portrayal of how the axe products can add to they are now common women – common but sexy and charmed by the young man's masculine appeal at the end of the ad the mystery unveils.
This commercial advertising axe deodorant is a disturbing depiction the real bombshell: the truth behind victoria's secret advertisingin ad critique this entry was posted in ad critique and tagged portrayal of women.